SPIFF programs

SPIFF programs that turn your channel into advocates.

Velocity builds SPIFF and channel incentive programs that motivate the salespeople and partners who move your product. We manage enrollment, claim validation, IRS and 1099 processing, and reward payout in-house, so your channel stays engaged and your back office stays clean.

Spiff Programs

Reward the people who sell for you.

SPIFFs turn your sales channel into your most effective advocates. Velocity designs incentive programs that reward the right behavior — sell-through, product mix, new-account activation — and pay out quickly enough to keep participants engaged through the life of the program.

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The back office, handled.

Channel incentives carry real administrative weight: enrollment, eligibility, duplicate detection, and IRS and 1099 processing for taxable payouts. Velocity manages all of it in-house, so your team gets the sales lift without the compliance burden.

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What's included

Custom incentive structures

Reward the behavior that matters — sell-through, product mix, or new-account activation — with rules built around your sales goals.

Fast, flexible payouts

Pay participants quickly through their preferred method, keeping the channel engaged across the life of the program.

1099 and tax handling

IRS and 1099 processing for taxable incentive payouts, managed in-house so your team avoids the compliance burden.

FAQ

What is a SPIFF program?

A SPIFF pays salespeople and channel partners directly for selling your product — a per-unit or per-milestone reward that focuses attention on the products you most want moved.

How does tax reporting work for participants?

Participants receive their 1099 forms directly, and Velocity tracks earnings against IRS reporting thresholds throughout the program — your finance team never has to reconstruct payout records at year end.

Which industries can run a SPIFF with Velocity?

SPIFFs run across nearly every industry Velocity serves. A few categories, like wine, use different incentive structures instead — we confirm the right fit for your category on the first call.

Ready to motivate your channel?

Walk us through your channel and we'll map an incentive structure that moves the products you care about.